The goal of modern retail packaging is to attract customers’ attention and compel them to purchase the product . For this purpose, package designs cannot simply inform the customers, but also provoke feelings and communicate emotions. These range from simple puns on the name of the product to do downright hilarious. This post showcases some examples of innovative packaging designs from all over the world.

Very innovate Anti Theft Lunch bags

After all, who would want to steal mouldy bread ??

Banana Shaped banana juice carton

Salt and Pepper packaged in D-cell shaped bottles.

They also have a handy transparent strip to see the level of salt/pepper inside.

Vibrantly Colored box for contact lens solution

Has bright contrasts of green on black showing water droplets shaped like contacts.

Gloji Energy Drink Lightbulb bottle

Diesel “Only The Brave” Perfume Fist-shaped bottle

Only the Brave is named after Diesel founder Renzo Rosso’s Only the Brave charitable foundation, and the bottle is modeled on Rosso’s fist

Banana casing for carrying bananas safely

Halo 3 Legendary Edition

Sleek and professional packaging. The inside disc casing is modeled after the game protagonist’s helment.

Nepal Black Tea

Vibrantly Colored Fruit Juice Bottles

Chocolate pills

For those emergency chocolate cravings

Resealable Soda Can

Packing box .. or Origami ?

The packaging itself has folding lines printed on it.

Uniquely shaped shoebox

Hope For Peace Purified Water

The symbols on the packaging directly convey the name of the product.

Brut Perfume

Spiced Orange

Wine Can with an elegant matte finish

Colorful Attractive Fruit Jelly

The packaging itself is in the shape of the fruit whose flavor the jelly has.

Hersheys Special Dark Chocolate

Grow your own vegetable

Artistic Tequila Bottles

Coco Coconut water

Packaging represents exactly what is used to make the product ( eg. Coconut only, Coconut and banana etc. )

Microsoft Expressions Studio

A box filled with cartoons, flowcharts, and caricatures is very apt for what Expression Studio is supposed to be used for.

Invigor8 Energy Drinks

Orange Juice

Elegant Tea packaging

Very eloquent and colorful Milk Cartons

Colorful Cream cartons

Very artistically shaped mineral water bottles

Coffee drink with a definite “caffeine look”

“Chop Suey BiPolar” CD with a very moodly cover pic and disc art

Dog treats.

Bold typography.

NatGeo Wild DVD

Disc art with a naturistic feel.

Clean Well Natural Hand Sanitizer

Green design on bottle to emphasize the “natural” origin of the product.

Fuelosophy Fruit Drink

Fruit drink bottle with colorful images and an interesting shape.

Lots of loud typography

Album by “Science Vs. Witchcraft”

They have found a clever way of packaging CDs by removing the magnetic disc from 5 1/4” floppy discs and using them as CD sleeves for their new album.

Chocolate Scrabble

Unique way of selling chocolate bars.

Very descriptive bottles

Nutritional Supplements

Clie Hand Soap and Lotions

Bottle with good colors and smooth curves .

The Cinematic Orchestra

Pleo Robotic Dinosaur

Green packaging with picture of the product as well as the DNA double-helix

Colors in Motion

Milk Chocolate with a cow on its packaging

Zepra’s Happy Water

Simplistic design for packaged drinking water.

Tequila Gun

Looks like a .45. Instead of bullets, has 200ml of Mexican Tequila in it.

360° Paper Bottle

Ecofriendly water bottle made completely out of recycled materials

Uniquely shaped Body Soap Bottles from Japan

Ergonomically shaped, fluid design

Porto Novo Coffee

Extra Grip Climbing Shoes from Reebok

They grip so well that they stick to the box top.

Extra virgin olive oil

Very colorful and apt packaging for fruits